THE ENDURING FINANCIAL BLOG

The Three Questions That Matter: Why Financial Life Planning Starts with Purpose, Not Numbers

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Eric Leider, CFP®, RLP®, BFA™

Founder, Financial Planner

September 24, 2025
Family in white dresses outdoors. Kinder Three Questions. Purpose - Large Family. George Kinder three questions.

"Do I have enough to retire?"

It's the most common question in financial planning. A reasonable question. A practical one. But it misses something profound.

Behind every financial plan lies a deeper question that most families never ask: "What kind of life are we actually building?" While we obsess over account balances and withdrawal rates, we often forget that money serves life, not the other way around.

This is where the George Kinder three questions transform everything. Kinder, considered the father of financial life planning, developed three simple inquiries that cut through financial complexity to reveal what truly matters. The George Kinder three questions methodology has helped thousands of families move beyond traditional financial planning toward purpose-driven wealth building. For Christian families building generational wealth, these questions become the foundation for aligning resources with calling, values with investments, and daily decisions with eternal purposes.

Here's a downloadable PDF that you can use yourself when thinking deeply and answering these three intentional questions:

George Kinder's Three Questions For Financial Life Planning - Downloadable PDF


Beyond Traditional Financial Planning: The Financial Life Planning Approach

Most financial advice treats money as math: maximize returns, minimize taxes, optimize allocations. But families who build lasting legacies understand something deeper - financial life planning recognizes that money is a character issue disguised as a math problem.

Traditional financial planning asks: "How much do you need?" Financial life planning asks: "Who are you called to become?"

This shift changes everything. Instead of accumulating for accumulation's sake, families begin stewarding resources toward purposes that extend beyond themselves. Instead of planning for retirement as an ending, they design transitions to new seasons of service and impact.

For Christian business owners and intentional families, financial life planning resonates because it acknowledges what they already know: wealth without purpose becomes a burden, and financial security without meaning feels hollow.

The First Question: Unlimited Vision

"Imagine you are financially secure, that you have enough money to take care of your needs, now and in the future. How would you live your life? Would you change anything? Let yourself go. Don't hold back on your dreams. Describe a life that is complete and richly yours."

This question removes financial constraints to reveal authentic desires. When money isn't the limiting factor, what emerges is usually surprising.

When families truly engage this question, different themes surface: more time with children, freedom to serve in ministry, capacity to support causes they care about, ability to be present rather than perpetually busy.

For homeschooling families, this question often reveals desires for educational adventures, mission trips, or flexibility to follow children's interests wherever they lead. For business owners, it frequently uncovers dreams of mentoring young entrepreneurs, supporting community development, or transitioning from wealth accumulation to wealth distribution.

The George Kinder three questions approach reveals how current financial decisions either support or hinder these deeper longings.

The Second Question: Limited Time

"Now imagine that you visit your doctor, who tells you that you have only 5-10 years to live. You won't ever feel sick, but you will have no notice of the moment of your death. What will you do in the time you have remaining? Will you change your life and how will you do it?"

The second question introduces scarcity - not of money, but of time. This constraint forces prioritization in ways that unlimited resources cannot.

When families wrestle with this scenario, different priorities emerge. The business expansion that seemed crucial suddenly feels less important than teaching children essential life skills. The dream vacation becomes less compelling than deepening relationships with extended family. The pursuit of higher income takes second place to pursuing higher impact.

This question reveals the difference between urgent and important, between busy and purposeful. It strips away activities that fill calendars without filling souls.

For Christian families, this question often highlights the tension between building temporal success and investing in eternal significance. It forces honest evaluation of whether current life rhythms align with stated values and deepest convictions.

The Third Question: Immediate Mortality

"Finally, imagine that your doctor shocks you with the news that you only have 24 hours to live. Notice what feelings arise as you confront your very real mortality. Ask yourself: What did you miss? Who did you not get to be? What did you not get to do?"

The final question cuts deepest because it removes both unlimited resources and extended time. In the face of immediate mortality, only the most essential things remain.

This question typically produces tears, regret, and urgent clarity about what matters most. It reveals the gap between who we are and who we were meant to become, between the life we're living and the life we were created for.

Most responses center on relationships: time not spent with children, conversations never had with spouses, forgiveness not extended to family members, love not expressed to friends. Others focus on service: communities not served, gifts not shared, callings not answered.

Financial concerns rarely surface in response to this question. No one wishes they had spent more time managing their portfolio or optimizing their tax strategy. But many wish they had used their resources more intentionally to create meaningful experiences and lasting impact.

The Progressive Revelation

Taken together, these questions create progressive revelation about what truly matters:

  • Question One reveals authentic desires when constraints are removed.
  • Question Two forces prioritization when time becomes precious.
  • Question Three strips away everything except what's most essential.

The progression moves from abundance to scarcity to urgency, each level peeling back layers of assumption and social conditioning to reveal core values and deepest longings.

For intentional families, this process often reveals that their financial planning has been serving someone else's definition of success rather than their own calling and values.

Practical Application for Christian Families Using Financial Life Planning

The George Kinder three questions aren't just philosophical exercises - they're practical financial life planning tools that reshape how families approach money, time, and life design.

Family Vision Development

Use these questions in family meetings to develop shared vision. When parents and children (age 12+) work through George Kinder three questions together, it creates alignment around what the family is actually building toward.

Financial Decision Filters

Let responses to George Kinder three questions become filters for major financial decisions. Does this investment serve the life revealed in Question One? Does this time commitment align with the priorities surfaced in Question Two? Would this choice create regret when viewed through Question Three?

Legacy Planning Integration

Use insights from financial life planning to shape estate planning and wealth transfer decisions. How can your financial legacy serve the values and purposes these questions revealed?

Career and Business Alignment

Let George Kinder three questions inform career decisions and business development. Is your work serving the life you actually want to create, or are you building someone else's dream?

For a compliment to Kinder's Three Questions, you may also like this additional framework to consider - which is called "Live Give Owe Grow". You can dive deeper on that framework here:

Live Give Owe Grow: The Biblical Money Management Framework That Changes Everything


The Marriage and Partnership Dimension

For married couples, working through these questions together creates profound intimacy and alignment. Often, spouses discover that their partners have dreams, fears, and longings they never knew existed.

The process typically reveals both beautiful alignment and surprising differences. One spouse might long for adventure and exploration while the other desires stability and community rootedness. One might feel called to business leadership while the other dreams of full-time ministry.

These discoveries don't create problems - they create opportunities for deeper partnership and more intentional life design. When couples understand each other's deepest desires, they can create financial plans that serve both partners' authentic callings rather than defaulting to cultural expectations or peer pressure.

Beyond Retirement: Financial Life Planning for Life Transitions

The George Kinder three questions transform retirement planning from math-focused exit strategies to purpose-driven transition planning. Instead of asking "When can I stop working?" families using financial life planning begin asking "How can my next season serve my deepest values?"

Financial life planning often reveals that traditional retirement - complete cessation of productive work - doesn't align with most people's authentic desires. Instead, families design transitions that might include:

  • Shifting from full-time business ownership to part-time mentoring
  • Moving from profit-focused work to ministry-centered service
  • Transitioning from accumulation-focused investing to impact-focused giving
  • Changing from individual achievement to family and community development

The Integration Challenge

The real work begins after answering these questions. Integration means aligning daily financial decisions with the insights these questions reveal.

This might mean:

  • Restructuring business operations to create more family time
  • Adjusting investment strategies to reflect values-based priorities
  • Modifying lifestyle choices to increase capacity for generosity
  • Redesigning work schedules to accommodate service opportunities

The challenge isn't discovering what matters - it's having the courage to live according to those discoveries.

Warning: This Process Changes Everything

Engaging seriously with George Kinder's Three Questions rarely leaves families unchanged. The process tends to reveal gaps between stated values and actual living, between professed priorities and daily choices.

Some discover they're building wealth without purpose, accumulating resources for goals that don't actually align with their deepest desires. Others realize they're so focused on providing financially for their families that they're failing to provide relationally and spiritually.

This awareness can be uncomfortable, but it's also liberating. When families align their financial resources with their authentic callings, money becomes a tool for creating the life they actually want rather than funding someone else's definition of success.

Implementation: Your Next Steps

Individual Reflection

Spend time alone with each question before discussing with family. Write responses without editing or limiting yourself. Pay attention to emotions that surface, not just logical answers.

Couple Integration

Share responses with your spouse without judgment or immediate problem-solving. Listen for understanding rather than agreement. Look for themes that emerge across both sets of answers.

Family Vision Creation

Use insights from these questions to develop or refine your family mission statement. Let these discoveries inform major financial decisions and life planning choices.

Professional Integration

Work with a financial planner who understands financial life planning rather than just product-centered advice. Ensure your financial strategies serve the life that George Kinder three questions revealed.

The goal isn't perfect answers - it's honest engagement with what matters most. When families align their financial resources with their deepest values and authentic callings through financial life planning, wealth becomes a tool for creating lives worth living rather than just accounts worth accumulating.

Your money should serve your life, not the other way around. These three questions help ensure that it does.




Disclosure: The information in this article is for educational purposes only and should not be construed as personalized financial, investment, tax, or legal advice. Enduring Financial, LLC is a registered investment adviser in Texas. All investments involve risk, including possible loss of principal. Past performance does not guarantee future results. Please consult with qualified professionals regarding your individual circumstances. Advisory services are offered only through a written agreement with Enduring Financial.

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